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·
August 18, crafted pitch letter and sent it out
with press kits to: Irene Mayer, News
Channel 8; LeeAnn Schrein, Bay News 9; Eve Paulk, 10 NEWS; Vicky Benchimol, ABC
28 Action News; Linda Hurtado, ABC 28 Action News; Joy Petit, ABC 28 Action
News; Doug Iten, FOX 13 Tampa Bay; Cindy Simmons, FOX 13 "Your Turn"; Patti
Tolliver, WB38; Melissa Dean, WTOG-TV
UPN44; Rita Cicarello, WQYK; Ronnie Lane, WQYK 1010 AM; Carmen Radaca, Q105
Country 92.5; Roger Schulman, Mix 100.7; Marc Haze, Oldies 104.7; Susan
Thurston, St. Petersburg Times; Dong-Phuong Nguyen, St. Petersburg Times; Donna
Koehn, TAMPA TRIBUNE; and Stacey Snow, The Business Journal.
· August 22,
recorded ½-hour public affairs program with Roger Schulman, which aired on Mix
100.7.
·
Prepared Town Hall Meeting Q&A promotional
piece.
·
Developed “program purpose” one-sheet for
promotion of Town Hall Meeting.
·
Compiled Bob Samuels backgrounder piece for Town
Hall Meeting press kits.
·
Wrote generic introductory release on Town Hall
Meeting.
·
Prepared fact sheet on Town Hall Meeting.
·
Compiled Q&A and Fact/Figure sheets relative to
the disease.
·
LaWanda Byrd advertised the Town Hall Meeting in
August and September Moffitt OID newsletters.
·
LaWanda Byrd distributed flyers at Moffitt’s
Saks event.
· Recorded
:30 PSA and :15 PSA with Schwarzkopf in Harmon’s studio via ISDN line, and
finished editing and postproduction. West End recording released the spots via
MP3 to Tampa Bay radio stations.
·
September 2, sent out SEPTEMBER IS NATIONAL
PROSTATE CANCER MONTH press release to 86 media outlets: radio, TV and newspaper
north to Ocala, south to Ft. Myers and east to Orlando.
·
September 3, got the general’s photo, laid out
the Trib ad, Bob revised, we made changes, got the ad to final camera ready, and
delivered it to Trib.
·
September 4, Susan Meadows at Moffitt
distributed posters and other communications at Moffitt.
·
September 5, issued release regarding Dept of
Health’s declaring September National Prostate Cancer Month.
·
September 9, pitched Reduce Prostate Cancer
Risk with Prevention and Early Detection story idea to local media outlets.
·
September 11, recorded ½-hour public affairs
program with Rita Cicarello, which aired on WQYK 99.5.
·
September 15, distributed press release
regarding prclamations and commendation Bob Samuels’ received.
·
September 15, PSA started running on Smooth Jazz
94.1 FM.
·
September 16, article ran in The Tampa Tribune,
"'Analysis Paralysis' Hinders Prostate Decisions," by Susan Thompson.
·
September 16, Bob Samuels was live guest on-air
with Kathy Fountain on Fox 13’s "Your Turn" during noon hour.
·
September 17, recorded ½-hour public affairs
program with Carmen, which aired on 92.5 Country.
·
September 17, Ricky Reynolds was featured on
"What's Right with Tampa Bay," with Kelly Ring on FOX 13 6:00 PM news.
·
September 19, 3 col. x 6” ad ran in Tampa
Tribune’s Baylife’s Flavor section.
·
September 19, Bob Samuels was live guest on-air
with Ronnie Lane, on 1010-AM, The Sports Asylum.
·
September 19, distributed press release on Howes.
·
September 22, 3 col. X 6” ad ran in Tampa
Tribunes’ Baylife’s At Home section.
·
September 22, issued
Thanks to a grant from AstraZeneca, it’s all FREE
press release to media.
·
September 23, distributed Bob Samuels’
editorial piece to media.
·
September 23 through 26, Town Hall Meeting was
promoted on "Paul's Places" announcements all hours of day on FOX 13.
·
September 24, the FPCN and the Town Hall Meeting
were featured on Irene Maher's Medical Report, on WFLA News Channel 8 5:00 PM
news.
·
September 24, announcement appeared in South
Tampa News promoting the Town Hall Meeting.
·
September 25, 3 col. x 6” ad ran in Tampa
Tribune’s Metro section.
·
September 26, article ran in The Tampa Tribune,
promoting Town Hall Meeting, written by Susan Thompson
·
September 27, WFLA News Channel 8 taped package
with Bob Samuels at Town Hall Meeting, which aired on noon news.
·
September 27, WB 38 taped package with Bob
Samuels at Town Hall Meeting, which aired on 10:00 PM news.
·
September 27, ABC 28 taped package with Bob
Samuels at Town Hall Meeting, which aired on 11:00 PM news.
·
October 6, issued post-event release on success
of Town Hall Meeting. |
