August 18, crafted pitch letter and sent it out
with press kits to: Irene Mayer, News
Channel 8; LeeAnn Schrein, Bay News 9; Eve Paulk, 10 NEWS; Vicky Benchimol, ABC
28 Action News; Linda Hurtado, ABC 28 Action News; Joy Petit, ABC 28 Action
News; Doug Iten, FOX 13 Tampa Bay; Cindy Simmons, FOX 13 "Your Turn"; Patti
Tolliver, WB38; Melissa Dean, WTOG-TV
UPN44; Rita Cicarello, WQYK; Ronnie Lane, WQYK 1010 AM; Carmen Radaca, Q105
Country 92.5; Roger Schulman, Mix 100.7; Marc Haze, Oldies 104.7; Susan
Thurston, St. Petersburg Times; Dong-Phuong Nguyen, St. Petersburg Times; Donna
Koehn, TAMPA TRIBUNE; and Stacey Snow, The Business Journal.
· August 22,
recorded ½-hour public affairs program with Roger Schulman, which aired on Mix
Prepared Town Hall Meeting Q&A promotional
Developed “program purpose” one-sheet for
promotion of Town Hall Meeting.
Compiled Bob Samuels backgrounder piece for Town
Hall Meeting press kits.
Wrote generic introductory release on Town Hall
Prepared fact sheet on Town Hall Meeting.
Compiled Q&A and Fact/Figure sheets relative to
LaWanda Byrd advertised the Town Hall Meeting in
August and September Moffitt OID newsletters.
LaWanda Byrd distributed flyers at Moffitt’s
:30 PSA and :15 PSA with Schwarzkopf in Harmon’s studio via ISDN line, and
finished editing and postproduction. West End recording released the spots via
MP3 to Tampa Bay radio stations.
September 2, sent out SEPTEMBER IS NATIONAL
PROSTATE CANCER MONTH press release to 86 media outlets: radio, TV and newspaper
north to Ocala, south to Ft. Myers and east to Orlando.
September 3, got the general’s photo, laid out
the Trib ad, Bob revised, we made changes, got the ad to final camera ready, and
delivered it to Trib.
September 4, Susan Meadows at Moffitt
distributed posters and other communications at Moffitt.
September 5, issued release regarding Dept of
Health’s declaring September National Prostate Cancer Month.
September 9, pitched Reduce Prostate Cancer
Risk with Prevention and Early Detection story idea to local media outlets.
September 11, recorded ½-hour public affairs
program with Rita Cicarello, which aired on WQYK 99.5.
September 15, distributed press release
regarding prclamations and commendation Bob Samuels’ received.
September 15, PSA started running on Smooth Jazz
September 16, article ran in The Tampa Tribune,
"'Analysis Paralysis' Hinders Prostate Decisions," by Susan Thompson.
September 16, Bob Samuels was live guest on-air
with Kathy Fountain on Fox 13’s "Your Turn" during noon hour.
September 17, recorded ½-hour public affairs
program with Carmen, which aired on 92.5 Country.
September 17, Ricky Reynolds was featured on
"What's Right with Tampa Bay," with Kelly Ring on FOX 13 6:00 PM news.
September 19, 3 col. x 6” ad ran in Tampa
Tribune’s Baylife’s Flavor section.
September 19, Bob Samuels was live guest on-air
with Ronnie Lane, on 1010-AM, The Sports Asylum.
September 19, distributed press release on Howes.
September 22, 3 col. X 6” ad ran in Tampa
Tribunes’ Baylife’s At Home section.
September 22, issued
Thanks to a grant from AstraZeneca, it’s all FREE
press release to media.
September 23, distributed Bob Samuels’
editorial piece to media.
September 23 through 26, Town Hall Meeting was
promoted on "Paul's Places" announcements all hours of day on FOX 13.
September 24, the FPCN and the Town Hall Meeting
were featured on Irene Maher's Medical Report, on WFLA News Channel 8 5:00 PM
September 24, announcement appeared in South
Tampa News promoting the Town Hall Meeting.
September 25, 3 col. x 6” ad ran in Tampa
Tribune’s Metro section.
September 26, article ran in The Tampa Tribune,
promoting Town Hall Meeting, written by Susan Thompson
September 27, WFLA News Channel 8 taped package
with Bob Samuels at Town Hall Meeting, which aired on noon news.
September 27, WB 38 taped package with Bob
Samuels at Town Hall Meeting, which aired on 10:00 PM news.
September 27, ABC 28 taped package with Bob
Samuels at Town Hall Meeting, which aired on 11:00 PM news.
October 6, issued post-event release on success
of Town Hall Meeting.